About Us

A premium online wine experience. 


What started as a centre for wine tasting here in the beautiful Hawke's Bay, the New Zealand Wine Centre, has now evolved into Shop TheWineLife and grown to be one of the best online retailers of wine in New Zealand. 


We're proud to share the very best of New Zealand wine with the world, be it Hawke's Bay classics, hidden gems or multi-award winners.  


We support the big wineries and small alike by introducing wineries that we firmly believe the universe needs to know about. This gives us a pretty unique portfolio that we can't wait for you to enjoy at home with friends and family.

International Shipping Now Available
We ship our beautiful collection not just across New Zealand, but worldwide. We handle everything with our quick and easy online process, and deliver directly to your door. Because we want to welcome you into a world of premium New Zealand wine.


But not forgetting our loyal Kiwi customers. For you we have access to our unique wine collection; your firm favourites and new discoveries. Whether it's for a special occasion, a gift to impress or simply just beause..., we'll wrap it in our bespoke packaging and get it to your chosen destination in no time at all.

Plus watch this space for exciting news of our monthly wine subscription packages, coming very soon...